Encouraging the audience to imagine an urban place that lives in harmony with the environment, this pre-production metaphorically displays integration of habitats in an upbeat manner.
Brief
Visual metaphors are a clever and effective tool to get an idea across. Using that tool, create assets for a public service announcement geared towards a relevant issue so it may be produced.
PSA | 2023
A Future Together
Experimentation
Illustrating various metaphors helped me pinpoint what sketches read best.
