An abstract title sequence using footage captured on a macro lens for a fictional film titled “Ignite”.
Brief
Create an abstract title sequence for a fictional film using in-camera footage. Explore various mediums and document your process.
Abstract Title Sequence | 2022
Ignite
Experimentation
Fanta has always been perceived as a kid’s brand. Once kids become teens, they grow out of Fanta quickly. Out of sight, and out of mind. Fanta wants to reposition itself as the sparkling soda brand for teens. But first, they have to get them to notice Fanta in a big way. Our challenge? Create a headline- breaking Fanta brand act that shows how the brand and product can play a role in popular culture that appeals to teens.
Storyboarding
Approaching mainly the story beats to test story coherency, I separated the arc into sections and showed what the main shot of each portion would look like. This is effectively a storyboard summary.