• Project Type | Social Media, Campaign Video

    Medium | 2D, Stop Motion

    Software | After Effects, Dragon Frame

  • Creative Direction | Kendall Gathas

    Animation + Design | Kendall Gathas

    Sound Design | Kelly Warner, Kendall Gathas

Shut Up And Vote

Ringling College of Art + Design | All In To Vote

Growing up with a mother who never liked complaining, I was inspired by George Carlin’s “If you don’t vote, you lose the right to complain.”

The blunt message resonates with young people like myself who grew up on a platform where it’s easy to be opinionated but need that kick in the butt to put our money where our mouth is.

ABOUT ALL IN TO VOTE

As a basis for understanding current outreach, I looked to Civic Nation's "ALL IN Campus Democracy Challenge”, which encourages students to not only vote but also be consistently informed and engaged.

Their branding primarily used clean and simple typography over toned live footage with very few illustrations.

AUDIENCE

College students have been over 10% less likely to vote than older generations.

Most young adults claim they don’t vote because the process seems complicated, yet we’re very vocal online. There, I found a different angle to target.

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A simplified punk style from a movement routed in rule-breaking matches the brisk tone while appealing to youthful rebellion. My goal was to boldly overwrite comments or headlines in a way that likens voting to rewriting history.

Behind The Scenes

HANDS-ON

To create the paper tear transition, I painted one side of a paper black, leaving the underside white to use as a luma matte in After Effects.

The stars and a few textures were also hand-made and altered in After Effects.

DIGITAL “PRINTED” INK

I wanted the text animation to feel like the ink was being printed on and bleeding through for that punk print grit.

By altering a fractal noise effect’s timing, contrast, and texture type in After Effects and using it as a blur map for the text, the final had that gritty look and printed ink motion.