AURA

RAVIE

What if you could change your space to match each season? Aura is a fictional brand built from the ground up with the mission to do exactly that. Interior design that changes periodically as the client wishes needed visuals that communicated customization and human-crafted design sense.

Aura, launched with a brand film, is the effortless way to let your environment evolve, providing curated seasonal transformations.

The design style was internally defined by a few guiding principles.

Sophisticated. Simple. Human.

Albeit a little contradictory, their balance quickly gave the visual language shape. We referenced timeless interior and graphic design styles to let the ever-changing furniture breathe.