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Project Type | Branding, Brand Film
Medium | 2D, 3D
Software | After Effects, Illustrator, Cinema 4D, Redshift
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Creative Direction | Sam Essanoussi
Animation + Design | Kendall Gathas, Chaewon Kang, Connor Roy-Shaw
Production | Jackson Redford
Sound Design | Ronroco Audio
AURA
RAVIE
What if you could change your space to match each season? Aura is a fictional brand built from the ground up with the mission to do exactly that. Interior design that changes periodically as the client wishes needed visuals that communicated customization and human-crafted design sense.
Aura, launched with a brand film, is the effortless way to let your environment evolve, providing curated seasonal transformations.
The design style was internally defined by a few guiding principles.
Sophisticated. Simple. Human.
Albeit a little contradictory, their balance quickly gave the visual language shape. We referenced timeless interior and graphic design styles to let the ever-changing furniture breathe.